Boost your donations this week - 5 small fixes that can make a big difference

If you're running a charity or non profit, you’ve already got your hands full. But when it comes to getting donations, a few small tweaks can have a big impact.

Here’s how to start seeing better results — this week.

💬 1. Your donation page needs more than a button

A big “Donate” button is great — but it’s not enough.

Why it matters:
People give when they feel something. Without a story or image to anchor your ask, your donation page might fall flat.

Quick fix:
Add context. Show the face or name behind the ask.

Instead of: “Please donate today.”
Try: “$25 feeds a rescue dog like Bella for one week. Tap to help her now.”

🧡 2. You’re missing the story behind the cause

People give to people — not to stats or headlines.

Why it matters:
If you’re only sharing goals (“Help us raise $10,000”), you’re missing the emotional hook that inspires action.

Quick fix:
Start with a face, a name, a moment of change.

“Toby arrived scared and underweight. Three months later, he’s thriving — and it’s all thanks to supporters like you.”

📢 3. Your call-to-action isn’t clear

Even passionate followers won’t act unless you show them how.

Why it matters:
A strong call to action turns interest into action.

Quick fix:
End every post or donation page with a clear instruction.

“Tap the link to donate.”
“Tag a friend who cares.”
“Share this to spread the word.”

📱 4. The donation process feels hard

You might not notice it — but your donation flow could be costing you.

Why it matters:
A slow page, clunky form, or unnecessary steps = lost donations.

Quick fix:

• Test your donation form on mobile

• Remove extra fields (like unnecessary phone numbers)

• Reassure them with simple language like:

  “Takes 30 seconds. Safe, secure, and appreciated.”

🙏 5. You’re not following up with gratitude

The donation isn’t the end — it’s the beginning of a relationship.

Why it matters:
Generic thank-yous feel cold. Personal ones create loyal supporters.

Quick fix:
Set up an automatic thank-you message that feels real and specific.

“Thank you for helping Bella today. Her story isn’t over — and now, you’re part of it.”

RECAP: 5 Things to Improve this week

• Add emotion to your donation page

• Share a personal story, not just a number

• Make your call-to-action clear

• Streamline the donation process

• Thank donors in a real, human way

Even one of these changes can boost your donations this week!